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September 2007 Archives

September 10, 2007

What ever doesn't kill us... hurts.

Everybody on the planet knows that starting a business is hard. You put huge chunks of your life on hold, or at serious risk. You go around trying to convince people that you are not insane, and not only are you not insane, they should give you some money. You have to go through hiring and training employees ( though if you are lucky like we have been you get employees who train you. )

And you plan. There is a ton of planning when you try to start a business, sometimes too much, sometimes too little. In the end though, luck plays as big a role as planning ever can.

Verse Studios has had a very difficult month. Pretty much everyone in our company has had some personal emergency, from family trauma and drama to trips to the ER to non-fatal motorcycle based accidents. Add into that the stress of pushing towards a product release, challenges with investment money ( both refraining and obtaining ), and a period of comedic bug fixes that generated new errors in a sequence that would fit in a Monty Python skit.

If it could go wrong, it has. All in the last 4 weeks.

The last four weeks have seen us making some of the hardest business decisions we have had to make yet. Make no mistake, right now Verse Studios is a wounded animal. But we adhere to the advice printed on every copy of the Hitchhikers Guide to the Galaxy: Don't Panic.

We are taking a moment to regroup, do a bit of deep thinking, and execute on a new strategy. We have a couple projects on the go, one just about ready to launch, and we are determined to see it pushed into the market. Life changes, stuff happens, and what ever doesn't kill us... hurts. For now anyway.